"Welcome to InvasionDodd. Ths is the online blog folio of Craig Dodd a Web Developer based in London. Please email if i can assist or if you like, view my CV and work below."
I conceived, designed and built this playable banner for Southern Trains. ‘Not for Lightweights’ is our approach to advertising an apprentice scheme for railway engineers. Targeted at 16 year olds, the apprenticeship programme is intensive and not for the those who want an easy option.
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According to the Defence Science and Technology Laboratory (DSTL), there is only 0.03 seconds to react in locking a target and firing a missile. The Sensors & Countermeasures department in DSTL is there to study, implement and prepare those on the field on how to react, with the help of technology. This skyscraper is aimed at potential graduate recruits… I opted for a playable ad using arcade style pixelated graphics to attract the audience and get the message across in a powerful, engaging way.
